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Perks: targeted offers for loyalty members

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Written by Lucien Hopkinson

Quick answer: In the top bar click Loyalty Marketing, then go to Perks > Perks List. Click Add New Perk, pick a template or Start from Scratch, fill in the tabs, choose the Redemption platforms, and click Save Perk. If you see "Perks are managed by HQ when EMS is enabled", sign in to head office to create or change perks.


What this is for

Perks are targeted offers for loyalty members, for example a birthday reward, a welcome gift or a stamp card. Head office can also copy perks to its sites.


Before you start

  • You're signed in to the Nomni Console (app.abacus.co) with a login that can see Loyalty Marketing.

  • If your business uses EMS, sign in to the head office (HQ) account. Sites see "Perks can only be created and edited from HQ. Please log in to the HQ account to manage perks."


Create a perk

  1. Go to Loyalty Marketing > Perks > Perks List and click Add New Perk.

  2. Pick a template (Birthday Reward, New Member Welcome, Win-Back (Inactive), Date Range Event, Milestone Reward, Buy X Get Y Free, Loyalty Tier Perk) or Start from Scratch. Save Perk stays greyed out until you pick one.

  3. Fill in the name, description, dates and discount.

  4. Under Redemption platforms, select every place the perk can be used: Mobile App, POS, Kiosk or Web. A perk only shows on the platforms you select. Templates select Mobile App and POS by default. Start from Scratch selects none.

  5. Set the usage limits and targeting rules, then click Save Perk.


Find and manage perks

  • Filter the list by Perk Name, Order Source (POS, Kiosk, MobileApp, Online Ordering), Expired, or Expiry Date From / To.

  • Each perk shows Name, Description, Expiry Date, Active and Order Source, with edit and delete.

Perks List in the Nomni Console with filters and the perk table

Copy perks to your sites (head office only)

Sync to sites only shows when you're signed in to head office and EMS is turned off.

  1. Click Sync to sites, select the sites and click Continue.

  2. In Confirm perk sync, click Sync perks.

  3. Check the result, which shows the created, updated, skipped and failed sites.

  • All site-agnostic head-office perks are copied, including inactive and expired ones, which keep their status.

  • Perks that depend on products, variants or categories aren't copied.

  • Usage history is never copied.

  • Syncing again overwrites changes made to the copies at the sites.


Common problems

  • "Perks are managed by HQ when EMS is enabled": create or change perks while signed in to head office.

  • "Perks can only be synced by HQ when EMS is disabled.": sync isn't available for EMS businesses.

  • "Atleast one order source is required": select at least one Redemption platform.

  • Perk not showing to a customer: check the Redemption platforms, the dates, the usage limits and the targeting rules. See Perks troubleshooting: perk won't save, doesn't show or won't redeem.


Still stuck?

Email [email protected] or call 1300 445 483.

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