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Set up and authenticate your sending domain in Nomni Marketing (Liven Engage)

Verify your domain and add DKIM, Mailserver (SPF) and DMARC records so your emails reach the inbox.

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Written by Lucien Hopkinson

Quick answer: In Nomni Marketing, click Settings (the gear icon) > Advanced . In Sending Domain , choose one of the two options: - Configure Domain (easiest). Nomni Marketing detects your DNS provider, you sign in to it, and the records are added and checked for you. Not every DNS provider is suppor

Gmail, Yahoo and Outlook expect marketing email to come from an authenticated domain. Without it, your emails are much more likely to land in spam or be rejected. Do this before your first real send.

What the records do

Record

What it proves

DKIM

Adds a digital signature showing the email really came from your domain and wasn't changed on the way

Mailserver (SPF / return path)

Shows Nomni Marketing is allowed to send email for your domain

DMARC

Tells inbox providers what to do with email that fails the checks above, and is required by Gmail and Yahoo

What you need

  • The domain your emails will come from, for example yourvenue.com.au if you send from [email protected]

  • A login for that domain's DNS provider (GoDaddy, Cloudflare, Crazy Domains, VentraIP and so on), or the person who manages it, such as your web developer

  • An inbox at that domain you can open, for the verification email

1. Add your domain

  1. In Nomni Marketing, click Settings (the gear icon) > Advanced.

  2. In Sending Domain, choose one of the two options: - Configure Domain (easiest). Nomni Marketing detects your DNS provider, you sign in to it, and the records are added and checked for you. Not every DNS provider is supported. If your domain was bought in the last 24 hours, wait a day before trying. - Set up manually. Use this if your provider isn't supported, you don't have the DNS login yourself, or your IT team prefers to add records by hand.

  3. Type your domain without https:// or www.

2a. If you chose Configure Domain

Sign in to your DNS provider when asked (you may need a code from your phone or email). After a few minutes the domain appears in the Sending Domain list. If you already have a DMARC record, it won't add a second one.

2b. If you chose Set up manually

  1. Verify the domain. Enter an email address at that domain and click the link in the verification email.

  2. Nomni Marketing shows a table of records. Add each one at your DNS provider:

Record

Type

Example name

DKIM 1 and DKIM 2

CNAME

the names shown, ending in ._domainkey

Mailserver (SPF / return path)

CNAME

the name shown in the table

DMARC

TXT

_dmarc

  • Copy the Name and Value exactly. Watch for extra spaces at the start or end.

  • Many DNS providers add your domain to the name automatically, so enter only the part before your domain. Otherwise you end up with names like …_domainkey.yourvenue.com.au.yourvenue.com.au.

  • If your DNS is on Cloudflare, set CNAME records to DNS only (grey cloud), not proxied.

  • Leave TTL on the default.

  • If you already have a DMARC record, don't add a second one. Two DMARC records cancel each other out. Keep your existing one.

Send the record table to your web developer if they manage your DNS. They don't need a Nomni Marketing login.

3. Check it worked

DNS changes can take from a few minutes to 24 hours to spread. Then go to Settings > Advanced > Sending Domain, open the menu next to your domain and click Recheck Authentication. You're done when it shows Authenticated.

About DMARC policies

The DMARC record suggested during setup is a basic "monitor only" policy (p=none). It meets Gmail and Yahoo's requirement without blocking anything. If your IT team wants a stricter policy (quarantine or reject), make sure DKIM shows as authenticated first, or your own emails could go to spam or be blocked.

Warm up before big sends

A newly authenticated domain has no sending reputation yet. For the first two to four weeks: - Start with customers who visited, bought or opened an email recently. - Grow the audience a bit more each week. - Keep bounces and complaints low by sending only to people who opted in.

Still not authenticated?

  • Check the records are public with a free DNS lookup tool such as MXToolbox or Google Admin Toolbox Dig.

  • Check for a doubled domain in the record names (see above).

  • Check that the CNAME values were pasted in full and not cut off.

  • Check you haven't got two DMARC records.

  • Still stuck? Message us in the chat, email [email protected] or call 1300 445 483 with a screenshot of your DNS records and we'll check them with you.

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If emails go to spam

Follow these steps:

  1. Authenticate your sending domain. This fixes most spam problems. See Set up and authenticate your sending domain, and check it shows Authenticated.

  2. Use a From address on your own domain. Free addresses (Gmail, Hotmail, Outlook.com, Yahoo) can't be authenticated, and their providers tell other inboxes to reject or junk mail that claims to come from them.

  3. Send to engaged, opted-in customers. Old, bought or scraped lists cause bounces and spam complaints, which hurt everyone's delivery. Start with people who visited or opened recently.

  4. Ramp up gradually. If your domain is new to sending, grow your audience over a few weeks.

  5. Check your content. Avoid ALL-CAPS subject lines, lots of exclamation marks, image-only emails, link shorteners and attachments. Include some real text and a plain-language unsubscribe link.

  6. Keep complaints low. Gmail and Yahoo start filtering senders whose spam complaint rate stays high (they ask senders to stay well under 0.3%). Make unsubscribing easy and send only what people signed up for.

  7. Check Gmail's Promotions tab. Landing in Promotions isn't spam. It's normal for marketing email.

Full guide: Troubleshooting: emails going to spam or not sending in Nomni Marketing (Liven Engage).

Need help?

Email [email protected] or call 1300 445 483.

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